Census Push by LULAC, Voto Latino

The League of United Latin American Citizens, the largest and oldest Latino membership organization in the country, is partnering with Latino youth civic engagement organization Voto Latino for the “Be Counted, Represent!” campaign.

The campaign is intended to promote the Census to millennials, who are historically undercounted.

In the United States, census data affects everything from the allocation of federal budgets for education, health care and transportation to the drawing of Congressional districts. This year’s 2010 census is of critical importance to all Americans because it allocates $400 billion in federal funds and determines congressional representation.

Voto Latino (VL) will be organizing on-the-ground events and census outreach operations in Los Angeles, Chicago, Upstate New York, Long Island and San Francisco.

The campaign will be using everything from text messaging to online PSAs to free iTunes downloads from major artists across a wide range of musical genres, who have donated their tracks to the campaign.

“What we’ve found through our work is that Latino youth are pivotal household influencers,” said LULAC National President Rosa Rosales. “They’re familiar with government processes, they are English-speakers and consume mainstream media, and they influence their households with everything from politics to household purchases. Empowering them to take the census is at the core of our strategy.”

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